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Joom Privacy Policy
This Privacy Policy, also referred to as “Policy”, is an integral part of Terms of Service (“Terms”) and describes how Joom uses and protects the information we process about our users. Any use (including registration or visit) on or of Joom Website, App, Service, is subject to this Privacy Policy (including Our Cookie Policy, please see the relevant section below) and updates thereof. All the terms and definitions in this Policy are used in the meaning set out in Terms, unless explicitly stated otherwise.

# Personal data controller
The controller of your data is SIA Joom, registered at Gustava Zemgala st. 78-1, LV-1039, Riga, Latvia (email for personal data management requests: privacy@joom.com).

# A. About our Privacy Policy in Simple Words
We offer our users choices about the data we collect, use and share as described in this Privacy Policy: provide different settings available for both registered and non-registered users and provide the options to adjust them by sending us an automated request or email via privacy@joom.com.We care about the safety of your personal data and wish to make your customer experience a pleasant one. For this reason we use the best available technologies to provide you with an ability to enjoy tailored content anytime , take advantage of efficient and secure payment processing, delivery options and many other features which we hope you will truly enjoy. You will have the opportunity to manage personal data settings in your profile right after you register and accept our Terms.

If you wish to understand in more details how and which personal data we process, please read the below and in case any of your questions regarding the privacy matters remain unanswered — feel free to ask us via privacy@joom.com.

# B. This Policy in More Details
This Privacy Policy, including our Cookie Policy, applies to your use of our App, Website and Services. Any processing of your personal data by Joom or parties engaged by Joom under a personal data processing assignment (hereinafter -processors), is conducted in accordance with GDPR, this Policy and Terms.

We only use processors who can guarantee and demonstrate their compliance with the GDPR requirements. We also ensure that they process data based on the exact instruction provided by us and fully observe the confidentiality requirements.

We reserve the right to amend this Privacy Policy from time to time. We will undertake reasonable steps to notify you of material changes in it. Changes to this Privacy Policy are effective when they are posted on this page.

# Data that we collect and process
Most of the data we process we collect from you when you use our Services via various forms and interactions with our interfaces. In addition to this, some data relating to you is generated on our side. Finally, when you login via your preferred social network, you may grant us permission to process additional data recorded in your social network’s profile (e.g. you profile picture).

# Data you provide to us regarding yourself
In course of your use of our Services you provide us with certain information necessary for the operation of your account, such as your name, your interactions with our services as well as whether your age is above 18 (for purposes of protection of minors against explicit content), gender, age range.

In order to place orders, you may also save your delivery address as a template to be shared with merchants upon conclusion of transactions with them. In certain cases, for the delivery to take place, we may also need to collect your passport details and/or VAT identification numbers due to local regulatory requirements.

Following placement of orders Joom will allow you to manage such orders from your account.

While you use our Services, you may contact our support agents at any time. Please note that your interactions with the support agents are monitored and may be stored following the resolution of your issue in order to assist you in subsequent inquiries as well as to improve our Services.

# Data on user preferences and behaviour
This data includes, inter alia, your user id, UTM labels, when you visit sites that include our plugins, ads, cookies, or similar technologies, we receive the relevant information about your visits and interaction with third-party services provided by others, the country where you are currently located, the list of products that you viewed, opened, searched and purchased, advertising that you click on, cookies, device information and internet protocol (“IP”) address (if applicable). If you use our App from a mobile device, that device will send us data about your chosen language interface based on your phone settings, your advertising ID, user id. We do not identify your precise location, unless you choose to use our location-specific services and provide us with consent to process such data. We may also obtain additional available information regarding your device in order to tailor the Services to you.

# Information on the orders
This data includes e.g. information on purchased items, their size and color, delivery details, your contact details, shipping information, last selected pickup point, your email address, your phone number

Such information might be transferred to our counterparties (both in the EU and other countries), including to the merchants and postal companies, support service agents.

# Information on payments
While you perform payments for your orders you provide us with payment data (e.g. cardholder name, account names in the third-party services). We handle this data securely, and we’re certified PCI-DSS 3.2.1 standard compliant for processing cardholders data. We can also share this data with other authorized counterparties (both in the EU and other countries), including payment processors. Most of this data is immediately deleted after necessary processing. The purpose of such data processing is to support your payments and prevent any sort of fraud and identity theft, to assist with identity verification.

# User-generated content
To make Joom more useful, users may review products, and can ask and answer questions about products and use our sociality features. This information (the review itself, picture if you or your social network shared it with us and name) is public, and can be searchable by general search engines. We support anonymous product reviews, if you wish to remain anonymous for these purposes.

# Technical data generated by your use of the Services
To improve Service, we collect any issues that users encounter in our apps and web, and collect Anonymized Data about hardware and software properties and actions. For these purposes we collect e.g. the following data: technical device information (hardware model, OS version, Joom app version, screen dimensions), connectivity information — such as IP address, connection time to Joom server and some other technical information. Such information might be transferred to the processors and other counterparties for further processing and investigation, if needed.

We further generate certain logs that relate to your use of the Services, including transaction data, Services interaction data etc.

# Information we receive from third parties
Users prefer their orders and other user-generated information to remain safe and up to date when changing or using numerous devices. To make this possible, we support registration through social networks, so that your user account can be accessed in the future.

Should you decide to use your social media login (e.g. Facebook Login) to create and log into your Joom account, you share some information (including your social id with us, as well as other information that you choose to share when establishing your social login, including your name, photo, gender etc.). This saves you from having to remember yet another username and password. We may receive info about you from our partners, e.g. when our ads are published on our partners’ websites and platforms (they will share with us details on the marketing aspects).

# Anonymized data
We collect some information on an anonymous basis. We also may anonymize the data we collect about you. We obtain aggregate data by combining anonymous data that meet certain criteria into groups. We may share aggregated or anonymous information in various formats with trusted non-Joom entities, and may work with those entities to do research and provide products and services. We may process data and using the statistical probabilities predict your other preferences and characteristics (e.g. preferences, gender).

We are committed to providing you the best customer experience and are constantly improving our Services, therefore the methods we use evolve and create new opportunities to provide our Service with new features in a more efficient way and in your best interest.

# Duration of processing
We process your data no longer that it is necessary for the purposes identified in this Policy. Unless we are obligated by law to retain such data (for example, under Latvian accounting law), we safely delete or anonymize the data so it may no longer be attributable to you in accordance with our retention policies. We may keep de-personalized information after your account is closed.

Below you may find the factors we take into consideration when determining specific retention periods:

For processing based on your consent we store your data as long as necessary to achieve the purpose indicated in your consent or until you withdraw it, whichever earlier;
For processing based on performance of a contract with you the retention period is generally the duration of the contract;
For processing based on our legal obligation, the terms are provided under the relevant law;
For processing based on legitimate interests, the specific retention term is determined based on the balance between risks for your rights and freedoms against our legitimate interests.
# Purposes of processing and legal basis for data processing
In order to process your personal data, we need to establish and secure a lawful basis in accordance with the requirements of the GDPR. You may be acquainted with consent as one of the lawful bases that you come across while using this or other websites. Apart from consent, there are, however, other grounds for processing your data. For example, we will need to process your data in order to perform our contract with you, namely, the terms. In other cases, we may be obliged by the law to process certain data, for example, under applicable accounting law. Furthermore, in certain cases we may have legitimate interest to process your data.

Please note that each legal basis comes with its own set of rights granted to you attached to it. Please read the below section carefully, since, for example, we will not be able to stop processing data in connection with our performance of the contract without terminating our contract with you.

# Processing is necessary for the performance of a contract with you or in order to take steps to enter into a contract with you, such as use of our Services
Performance of your contract with us, such as:
maintenance of your account used to store information regarding you in order to enter into sales agreements with merchants;
storage of your past purchases;
sharing of your feedback and recommendations regarding the products purchased, including through our social networking functions;
resolution of technical issues in connection with your use of our Services;
Payment for your purchases;
Delivery of your purchases;
Provision of user support services to you;
Your company and contract details if you are registered as a merchant and acting as its representative;
General location data (based on IP data) to determine the restrictions applicable in your jurisdiction;
Enforcement of our agreement with you.
# Processing is necessary to comply with our legal obligations
Retention of data in order to comply with specific applicable retention requirements, including those under applicable accounting law.
# Processing is based on our legitimate interest
Participation in judicial, enforcement and other similar proceedings by state courts, supranational bodies, enforcement agencies, arbitral tribunal etc. with respect to protection of interests of Joom and/or third parties as well as prosecution of illegal activities where it is proportional, taking into account all relevant factors, to disclose the information to third parties;
Maintenance of information security of our Service;
Development of information security of our Service;
Prevention, detection and investigation of security breaches, fraudulent and other prohibited or unlawful activities;
Communication of advertising messages and other content to you where such communication is not subject to consent;
Evaluation, monitoring of user actions to assess the success of our marketing actions;
Performance of analysis of user behaviour, including analytics allowing us to tailor and improve our Service to provide the best experience to you specifically and to make our suggestions generally more relevant;
Customization of content made available to you and recommendations based thereon;
Development and improvement of our Services, including provision of safer and smoother authentication, provision of site features as remembering your shopping cart or interface language chosen;
Ensuring that deeplinks from our advertisements you find on third party sources lead to the exact product you were interested in;
Review of your communications left on our Services (e.g. your product feedback) automatically and manually in order to ensure that such feedback and products are acceptable to other users.
# Processing based on your consent
Optimization of Joom’s advertising functions, such as personalization of advertisement shown to you;
Processing of your exact location data for jurisdictions where customer pick-up is available;
Processing based on your consent provided to us or a third party requested and granted in accordance with the applicable requirements.
Please note that in some cases you may be subject to automated decision making, including profiling. These decisions will not have, however, any legal effect or significantly affect you outside of the conclusion or performance of our contract with you.

# Our Cookie Policy
We use cookies (small files placed onto your device) and similar technologies (e.g., pixels, ad tags, local storage etc.) to recognize you and/or your device(s) across different services as well as in order to allow the use of certain functionality, including making your experience convenient and secure. For simplicity, we refer to all these technologies together as “cookies”.

Cookies can be used to recognize you when you visit Website or App, remember your preferences, and give you a personalized customer experience according to your settings. Cookies enable us to provide you Services faster. We use them for the following purposes:

Authentication. Cookies may be used in order to recognize that you are already logged in to your account with Joom.

Security and fraud prevention. We use cookies in order to prevent fraudulent and other unlawful actions on Joom. These technologies are also vital to keep your information and our Services secure.

Enabling features and services. Some cookies enable us to provide you with the functionality offered by the Services as well as to remember your settings and preferences. For example, such cookies are used to remember the language you chose, or the items you put into your cart.

Advertising. We use cookies to make advertising messages more relevant to you, choose ads that match your preferences and measure the number of ads displayed to you and their efficiency.

Analytics. This type of cookies helps us to evaluate how good is our Website and/or App, our marketing efforts, and help us customize and improve our Website and App.

Some of the cookies are placed by third parties. You may visit their websites and read their privacy policies:

Google (https://policies.google.com/privacy);
ThreatMetrix (https://risk.lexisnexis.com/privacy-policy);
Facebook (https://www.facebook.com/about/privacy/);
Adjust (https://www.adjust.com/terms/privacy-policy/);
Branch (https://branch.io/policies/#privacy).
Please note that we do not generally respond to “do not track” signals (a specification proposed by the US FTC to control tracking of online activities).

By continuing to visit or use our Website, App and/or Services, you are agreeing to the use of cookies and similar technologies for the purposes we describe herein. You can control cookies through your browser settings and other tools on your device. You can also opt-out from our use of certain cookies and similar technologies that track your behavior in your personal settings.

# Recipients of your data
Where necessary, we transmit personal data pertaining to you the to the following recipients:

Members of the Joom group of companies and affiliated entities;
Merchants who you entered into sales agreement with;
Payment service providers;
Companies providing shipping services in order to deliver purchases to you;
Companies providing security services to us, including the Google reCAPTCHA tool (please see their Terms of Use and Privacy Policy for more info);
Law enforcement agencies, courts, government agencies or public authorities;
Third party service providers;
Third parties involved in judicial and/or administrative proceedings.
# Technical and organizational security measures followed by the controller
In accordance with the applicable requirements, we have determined and implemented appropriate technical and organizational measures to safeguard your data against accidental loss and unauthorized disclosure.

We require our processors acting under our instructions to protect any data they may receive in a manner consistent with this Policy. We do not allow them to use such information for any other purpose.

Our Data Protection Officer ensures we operate in compliance with this Policy.

# International data transfers
In order to provide our service, we process, incl. transmit your data within the EU as well as outside of it. In the latter case we undertake all the necessary safeguards provided under the applicable legislation.

Where data is transferred outside of the EU to a territory that has not been deemed adequate by the European Commission, we rely on appropriate safeguards under Article 46 of the GDPR. As a rule, the safeguard applied is that the transfer is subject to standard contractual clauses adopted by the European Commission binding upon recipients of your data. You may learn more about the standard contractual clauses here.

# Your rights and how to manage your data shared with Joom
In the Settings section of the App you can choose any of the personal data management options you like. we will process your request and provide you the relevant option without undue delay within 30 days after such request has been submitted. When you make such requests, we may need time to investigate and facilitate your request. After we process your request we will send you a confirmation at the email address that you provide us for this purpose.

When you submit such request you warrant and represent that you are the natural person in relation to which the contemplated data have been provided, shared and/or processed and you have full capacity and authority to submit such request. We reserve right to check this based on the data, that was shared with us, in case we have doubts and also to provide this information to the third parties, including the authorities, should they lawfully request such information.

Pursuant to the GDPR, you have the following rights with respect to your data:

Request access your data as well as receive personal data relating to you in a structured, commonly used and machine-readable format (right to data portability).
Request rectification of your data where the data is inaccurate. You may edit your data through your account settings.
Withdraw your consent, which will result in the termination of processing based on your consent as the lawful basis for personal data processing.
Object to processing of your personal data where the data processing is based on our legitimate interest. In order to process your request we kindly ask you to provide the ground for your particular situation why you object. We will cease processing related to direct marketing purposes upon your objection.
To have your data erased, unless the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation which requires processing by Union or Member State or for the performance of a task carried out in the public interest; for the establishment, exercise or defence of legal claims.
To restrict processing where the accuracy of the personal data is contested by you; the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead; the Joom no longer needs the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defence of legal claims; you have objected to our use of your data pending the verification whether such processing should be carried on.
To lodge a complaint with the supervisory authority in accordance with their competence. Typically, you may address the supervisory authority of your place of residency, as well as the supervisory authority as the registered address of the controller.
You may manage your data by sending an email at privacy@joom.com in case you have any other request not listed above or you have any question in connection therewith.

You may also have the right to contact our Data Protection Officer via privacy.officer@joom.com.

Should you wish to communicate with us via mail:
SIA “Joom”
Address:
Gustava Zemgala st. 78-1, LV-1039,
Riga, Latvia

Last modified: 7 April 2020